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Will Sarni

The future is water

What I Believe

Indigenous peoples view humanity as inseparable from nature and I embrace this

The Power of
Unreasonable People

Devaluing water is a failure of perspective. We must reintegrate it into the human condition, acknowledging its inherent social and spiritual value.

The global water crisis is a human rights crisis, and we can no longer ignore it. Our bias for action is the only path forward.

Innovation is the key to solving wicked water problems, but it must be applied with urgency across funding, technology, policy, and partnerships. There is no time for outdated thinking.

The future belongs to the "unreasonable." These are the people who will tackle climate change, ecosystem decline, and other wicked problems with bold solutions.

My focus and initiatives

About Me

BIO:
Born and raised in New York City (Brooklyn and Queens), I've long called the American West home. My journey, however, has always been deeply rooted in water. From surfing Long Island's shores and conducting oceanographic research on Block Island Canyon's sedimentology to my current passion for rowing in Colorado, water has remained a constant, almost magical, presence.

My early fascination with water led me to pursue degrees in Earth and Environmental Sciences from Queens College, CUNY. My initial career focused on water supply projects, brownfield remediation, and environmental litigation. A pivotal shift occurred after business trips to Australia, where I discovered the emerging fields of climate change and sustainability. This revelation ignited a new passion, transforming my professional path. I co-founded and re-engineered an environmental engineering company into a sustainability strategy firm, specializing in water, climate, and energy. Despite early financial challenges, I persisted, driven by the conviction that sustainability would define our era. Today, I dedicate my expertise to water strategy, technology innovation, and investing in water technology startups.

MISSION:
My mission is to advance water strategy, technology innovation, and investment in the water sector. I am committed to supporting and growing companies that are developing solutions for critical global issues such as freshwater access, water scarcity, and climate resilience. I aim to leverage my expertise and experience to connect capital with innovative ideas, helping to bring impactful water technologies to fruition.


PHILOSOPHY:
I believe that sustainability, particularly concerning water, is the defining challenge and opportunity of our time. My professional and personal life is inextricably linked to this conviction. I see water as not just a resource, but a vital element demanding our utmost respect and innovative solutions. I am driven by the belief that forward-thinking, even "unreasonable," individuals are essential to catalyze the progress needed to address complex environmental challenges. My philosophy centers on the idea that early adoption and persistence in sustainability efforts, even when challenging, ultimately lead to a more secure and thriving future.

My podcasts

My writing and
presentations

I have authored numerous
books, journals, and articles,
including:

Selected Presentations and Interviews

Why We Need to Be Paying More Attention to Water

September 16, 2023

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10 Lessons Learned: The Power of Unreasonable People,

15 October 2022

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Managing Global Water Risks

March 6, 2014

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Stockholm World Water Week

2019

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Corporate Leadership in Water Reuse and Recycling

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The Digital Journey of Water and Sanitation Utilities in the Caribbean

Dec 2023

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Access To Clean Water Is A Key Concern For Most Americans, Survey Finds

Sep 19, 2023

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THE WATER FOOTPRINT VERSUS THE WATER HANDPRINT

June 29, 2023

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Why Water Access Should Be Part of Your Risk Metrics

May 18, 2023

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Why 'creative destruction' could be a positive shift for the water industry

May 12, 2023

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Who solves super wicked water problems?

April 27, 2023

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Water bites back in 2022

December 27, 2022

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What is the real value of water?

1 December 2022

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Will Sarni On Water Risk, Stewardship, And Innovation

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Reflecting on 2022 Stockholm World Water Week: Anything new?

September 21, 2022

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Corporate water strategy: improving watershed health through innovation

August 28, 2022

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Water tech innovation and the future of renewables

August 16, 2022

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Historic Drought Threatens to Cripple European Trade

August 10, 2022

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Will water pricing be the next carbon pricing?

June 29, 2022

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Water Investments Are No Longer Just an Environmental Play

June 24, 2022

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How a shadow price on water could prime innovative technologies

May 23, 2022

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How can the water sector become renewable and circular?

Apr 22, 2022

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Creating an Earth Archive

March 9, 2022

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Does net zero hold water?

March 2, 2022

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Digital Technologies Key to Addressing Global Water Challenges

Jan 31, 2022

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The Year Ahead: 3 Water Trends

January 26, 2022

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The year ahead for water: Extreme decentralization, digital and hydration

January 12, 2022

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How the water sector's digital transformation will help achieve SDG 6

December 24, 2021

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Water Stewardship in the Private Sector

December 21, 2021

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Water as an opportunity for brands to drive strategic value

December 13, 2021

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Indra Nooyi is right about CSR — what it means for corporate water strategy

November 2, 2021

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The Colorado River Basin: What’s wrong and what’s needed to make it right

August 26, 2021

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We need to rethink ESG to ensure access to water and sanitation for all

Aug 20, 2021

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Denver investment fund raising $5M for water tech startups

Mar 31, 2021

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World Water Day: Why Now is the Right Time to Invest in Water Innovation

Mar 22, 2021

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The Texas nexus: What the absence of a US water strategy looks like

March 22, 2021

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Colorado river basin need for watershed scale solutions

22 April 2021

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Water and climate change: the Colorado River Basin case study

10 March 2021

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As we come out of COVID, we need innovation to help us reach the global goals for 2030

Mar 12, 2021

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Transformación Digital: poniendo a la gente por delante de la tecnología

January 25, 2021

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Will Sarni vertical farming joins third green revolution

January 20, 2021

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The year ahead for water: The Roaring '20s and creative destruction

January 7, 2021

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What I learned about water in 2020

December 30, 2020

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For water innovation to fly, we need a Skunk Works

November 18, 2020

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A corporate water strategy manifesto: We can and will do better

September 23, 2020

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The Water Footprint Versus The Water Handprint

September 18, 2020

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The water footprint versus the water handprint

August 19, 2020

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Digital transformation needs a workplace revolution

July 23, 2020

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Corporations need to do more to solve global water problems

June 19, 2020

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The end of the beginning

June 18, 2020

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Awesome Interview with Bob Crosson from Water & Wastes Digest!

Jun 12, 2020

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Bush Brothers counts on water reuse to reduce local impact of bean production

May 20, 2020

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Why I am doubling down on digital for water

April 24, 2020

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World Water Day 2020: The role of innovation in creating abundance

March 20, 2020

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Title

March 20, 2024

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The True Value of Water

February 22, 2024

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